About Loam Strategy
Your story
You started this business. You know it better than anyone. My role isn't to tell you what to do—it's to ask the right questions at the right time, helping you unlock the insights you already possess but can't quite see.
Loam Strategy helps small business owners move from confusion to clarity through guided conversations, AI-powered audits, and a simple framework you'll keep using long after we're done.
The Philosophy
You Have the Answers
Unlike traditional consultants who provide solutions, I guide you through a process of self-discovery. The HomeRun Method gives you a framework to continue using long after our engagement ends, building capability rather than dependency.
Question-Based Discovery
We use guided conversations, AI-powered audits, and a simple framework to help you see what you've been missing. The real work is in the questions we ask and the decisions you make.
Like Loam Soil
Loam is the ideal soil—a perfect balance of sand, silt, and clay that creates fertile ground where plants naturally thrive. Your business needs the same kind of balance.
Organic Matter – Insight
The living element that enriches everything below. Through blind spot audits and insights, we bring awareness to what's hidden.
Silt – Connection
The medium that connects everything. Your story links strategy to design, values to audience, creating meaning and resonance.
Sand – Expression
Provides texture and flow. Design gives your strategy tangible expression and allows your brand to adapt and move.
Clay – Foundation
The binding agent. Strategy provides structure, holds nutrients, and gives direction to everything that grows above it.